Course “PRO Florist”

(23 days, 100 hours)

This intensive course is designed for those who dream of starting their own floristry business. You will learn the business aspects of floriculture, including management, marketing, and creating a unique brand, to become a successful entrepreneur in this field.

Course Structure:

  • Part 1: Floristry 2.0
    15 days (65 hours), in-depth study of floristry and practical skills.
  • Part 2: Head Florist and Business Block
    8 days (35 hours), development of management and entrepreneurial skills.

Upon completion: Diploma

Price: 44,700 CZK

Enroll in the course Course Program

Course Program

Part 1: Floristry 2.0 (15 days, 65 hours)

Day 1

Topic: Introduction to the Florist Profession

Theory:

  • Introduction to the profession: opportunities and prospects.
  • Tools and materials for florists: overview, usage, and care.

Practice:

  • Working with tools and flower preparation.

Day 2

Topic: Basics of Floristry

Theory:

  • Flower growth forms and their use in arrangements.
  • History of floristry: the origins of floral art.
  • Rules for receiving flower shipments: sorting and storage.
  • Techniques: parallel binding and layered bouquets.

Practice:

  • Assembling the first spiral bouquet.

Day 3

Topic: Hierarchy and Flower Textures

Theory:

  • Flower hierarchy: how to properly emphasize accents.
  • Working with texture: using various flower types.
  • Types of compositions: open, closed, and sprawling bouquets.

Practice:

  • Creating a bouquet with an emphasis on hierarchy.

Day 4

Topic: Composition and Harmony

  • Theory:
    • Principles of proportion and harmony in bouquets.
    • Rhythm in arrangements: creating dynamics.
    • The theory of light and color in bouquets.
  • Practice:
    • Crafting a perfectly round bouquet with packaging.

Day 5

Topic: Color Theory

  • Theory:
    • Basics of the color wheel: color combinations and harmony.
  • Practice:
    • Creating a sprawling bouquet with greenery.

Day 6

Topic: Frames and Structural Bases

  • Theory:
    • Designing and using frames for complex bouquets.
  • Practice:
    • Assembling a bouquet on a frame.

Day 7-8

Topic: Practice and Exhibitions

  • Theory:
    • Receiving flowers: professional preparation for work.
    • Participating in exhibitions and designing compositions.
  • Practice:
    • Working on large compositions and decorating the studio.

Day 9

Тема: Цветочные коробки

  • Theory:
    • Flower box arrangements: main rules and styles.
  • Practice:
    • Creating a bouquet in a box.

Day 10

Topic: Wedding Floristry

  • Theory:
    • Bridal bouquets: styles, compositions, and techniques.
    • Decorating wedding zones: tables, wreaths, and boutonnieres.
    • Working with dried and preserved flowers.
  • Practice:
    • Assembling a bridal bouquet.

Day 11

Topic: Wreaths

  • Theory:
    • Basics of wreath-making: styles and compositions.
  • Practice:
    • Creating classic and decorative wreaths.

Day 12-13

Topic: Seasonal Compositions

  • Theory:
    • Spring and summer arrangements: style and palette.
    • Fall and winter arrangements: designs for Halloween and Christmas.
    • Funeral floristry.
  • Practice:
    • Crafting seasonal bouquets and arrangements.

Day 14-15

Topic: Commercial and Event Floristry

  • Theory:
    • Basics of commercial floristry: opening a shop, working with clients.
    • Event floristry: decorating for events.
  • Practice:
    • Preparing an exam project: material selection and assembly.

Course Program

Part 2: Head Florist and Business Block (8 days, 35 hours)

Day 16-19

Module: Head Florist

Style Development:

  • Creating a unique floral style.
  • Practice: Crafting original compositions.

Assortment Matrix:

  • Theory: Building assortments for various purposes and seasons.
  • Practice: Developing a matrix for a hypothetical shop.

Collection Creation:

  • Developing and presenting seasonal collections.

Creative Photoshoots:

  • Basics of photo and video for showcasing work.
  • Practice: Photoshoots of floral arrangements.

Inventory Management:

  • Managing leftovers and optimizing their use.

Team Building:

  • Hiring, training, and motivating staff.

Day 20-23

Module: Business Block

Market and Concept:

  • Market analysis, concept development, and identifying the target audience.

Space and Equipment:

  • Choosing a location and calculating equipment costs.

Procurement and Financial Model:

  • Building a financial model: expenses, income, and profit.
  • Procurement strategies.

Sales and Marketing:

  • Client interactions and increasing sales.
  • Advertising and promotions: social media and influencer collaborations.
  • Developing an SMM strategy.

Final Presentation:

  • Participants present their projects: from business ideas to finalized plans.

Outcome:

This course covers all aspects:
from advanced floristry to business management.
Graduates will be equipped not only as master florists but also as entrepreneurs.

Enroll in the Course

“PRO Florist” (23 days, 100 hours)

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