Head Florist and Business Block
(8 days, 35 hours)
This course is perfect for those who dream of becoming a head florist and building a successful business. You will learn how to develop a unique style, create seasonal collections, build a financial model, and promote your services.
Upon completion: Certificate “Head Florist”
Price: 21,900 CZK
Course Program
Head Florist and Business Block (8 days, 35 hours)
Days 1-4
Module: “Head Florist”
- Developing Style:
- Crafting a unique floral design style.
- Practical Task: Creating an original floral arrangement.
- Creating an Assortment Matrix:
- Theory: Building an assortment tailored to different purposes and seasons.
- Practical Task: Developing an assortment matrix for a hypothetical shop.
- Collection Creation:
- Designing and presenting a seasonal collection.
- Creative Photography:
- Basics of photography and videography to showcase floral work.
- Practical Task: Photoshoot of floral arrangements.
- Waste Optimization:
- Managing leftover flowers and minimizing waste.
- Team Building:
- Recruiting, training, and motivating staff.
Days 5-8
Business Module
- Market and Concept Development:
- Market analysis, defining a concept, and identifying the target audience.
- Space and Equipment:
- How to select the right location and estimate equipment costs.
- Procurement and Financial Modeling:
- Creating a financial model: expenses, revenue, and profit.
- Procurement strategies.
- Sales and Marketing:
- Principles of customer interaction and boosting sales.
- Advertising and promotion: social media and influencer marketing.
- Developing an SMM strategy.
- Final Presentation:
- Participants present their projects, from business concepts to fully developed plans.
Enroll in the Course
Head Florist and Business Block (8 days, 35 hours)
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